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AOC appoints BDL to boost its presence in Saudi Arabia


Dubai, 20thJanuary 2011: AOC, art of colors today announced the appointment of BDL as its distributor in Saudi Arabia to boost its presence across the kingdom. This tie-up will provide AOC a perfect opportunity to enhance its already formidable presence in the Saudi market and raise its market share in the Kingdom's growing IT market.

Suchit Kumar, DGM, Sales MENA & CIS Central Asia, AOC,expressed its happiness with the appointment of BDL by saying, that, “we are confident the reach of BDL in Saudi market will provide us the desired penetration and help AOC to prop up its market share in the region’s biggest market.”

According to the CITC annual report, the IT market of Saudi Arabia's is expected to achieve a Compound Annual Growth Rate (CAGR) of 13.4% over the next three years, with IT spending posting a 17% growth this year alone and reaching a value of nearly US$ 10bn by the year 2013. With such a unique placement of Saudi market in the region, AOC is focusing heavily on the Saudi market and have also appointed their Country Manager for the Saudi Arabia market based in Riyadh to support their distributors, resellers and dealers across the kingdom.

Tamer Ismail, CEO, BDL Saudi Arabia, said that,“It is our pleasure to partner with AOC and today it marks the beginning of a long-lasting relationship between BDL and AOC. We are confident that our prominent distribution channel and our after-sales support program, as well as our advanced infrastructure will play a key role in achieving our goal of increasing AOC's market share in KSA."

About BDL
BDL is a leading name in the IT distribution business in the Middle East established in year 1998 in Saudi Arabia. It enhanced its business all over GCC countries and Egypt within a span of few years. With Solid Strength and 228 Qualified Staff, BDL is growing rapidly every year. BDL distributes Major Brand's name Computers, Printers, Peripherals, software and Consumer Electronics. With excellence in distribution and marketing services, BDL has received numerous awards from leading and recognized manufacturers such as Dell, Acer, Lenovo, Asus, LG and MSI. BDL has 5 strategically located warehousing facilities, comprising more than 34,000 sq. in Riyadh, Jeddah, Khobar (Saudi Arabia), Dubai, Bahrain. Kuwait and Cairo (Egypt), serving more than 2700 resellers. BDL is very well positioned to capture a respectable market share in the Middle East's IT market. For more information, please visit